AmY Michel

EXPERIENCE

Content Editor, Flatout Bread: December 2015-December 2017

Copywriter and blogger: I wrote creative and forward thinking blog posts, recipe round ups, and other content highlighting various themes and holidays throughout the year, becoming the voice and personality of Flatout. Also, I created the copy, descriptions, and tag lines for Flatout’s  ecommerce store and YouTube videos, to ensure consistency and SEO throughout the website. I also was responsible for writing the engaging copy, tag lines, and headlines for the weekly Flatout email newsletter. 

Content editor: I’ve developed monthly content calendars, communicating with contributors, designers, sponsored athletes, musicians, and guest bloggers to create an interesting and positive reader experience that boosts web traffic. To maintain recipe and branding consistency throughout the website, I have created standards for our influencers and social media team.
Recipe developer: I tested and developed 10-12 unique and delicious and seasonal flatbread recipes per month for target audiences, as well as wrote WeightWatchers© friendly recipes and content for their endorsed product lines. I collaborated with the photographer to ensure a variety of image styles so the blog looked polished and sharp. I always stay on top of new and noteworthy trends in the industry.
Food styling, photographer and production assistant: I’ve styled and prepped food behind the scenes for several fun Flatout recipe video shoots, as well as acted as the primary photographer when needed. I hoard antique and vintage tableware and textiles. As a stylist, this means that I have an arsenal of gorgeous props at my disposal! Spokesperson: I’ve represented Flatout at convention, making and serving samples to hundreds of hungry people.

EDUCATION

University of Kansas, BFA, Design

SKILLS AND CERTIFICATIONS

Google AdWords Certification, Google Digital Garage Certification, Wordpress, Facebook, Instagram, Pinterest, MS Office, iWork, Mail Chimp

REFERENCES
Beth Gordon, Tonic Marketing 917-312-5453 bethdotgordon@gmail.com
Jennie Bedusa, Video Producer 917-601-7350 jbedusa@gmail.com
Jeffrey Wallace, Graphic Designer 317-602-6064 jeffrey@jwallacecreative.com

PHONE 816-678-1336

EMAIL amymichel@mac.com